Currently, Television has become an important means of entertainment and education in every home, institutions and businesses. Consumer expectations are now increasing for better features, and most importantly for better image quality. Curved televisions offer advanced features of 3D compatibility, auto depth enhancement, reduction in reflection, ultra-high definition (UHD) resolution, and high contrast. Moreover, curved designs offered by manufacturers create a more balanced and uniform view as compared to their flat counterparts. Geometric distortion can be reduced with the help of slight curvature. For instance, in Flat TVs, the corners of the screen are farther than the centre which makes them smaller, thereby resulting in an elongated trapezoidal view, whereas in curved televisions the slight curvature reduces the distortion by approximately 50% at a typical 8-foot viewing distance.
High cost of curved display televisions is a key restraint for growth of the global curved display televisions market.
Increasing demand for innovative technologies in televisions, and shifting customer ideologies towards image quality, size and features about televisions are key drivers for growth of the global curved televisions market. In addition, longer life of curved televisions, environment-friendly technology, and efficient usage of energy by curved televisions are some major factors contributing to growth of the global curved televisions market.
However, high cost of curved display televisions is a key restraint for growth of the global curved display televisions market. In addition, increase in R&D expenditure by major players into alternative television technologies such as OLED televisions (organic LED), and increase in customer expectations from curved televisions are major factors expected to hamper growth of the global curved televisions market.
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The global curved televisions market report has been segmented on the basis of screen size, and region. Region covered North America, Europe, Latin America, Asia Pacific, and Middle East & Africa.
Currently, the market in North America dominates the global curved televisions market in revenue terms owing to the increased adoption of curved televisions by the general population. Europe is currently the second-largest market followed by the Asia Pacific. The market in Asia Pacific is expected to witness relatively high growth over the forecast period owing to presence of major market players in the region and availability of curved televisions at a much cheaper price.
Key market players in the global market includes, Samsung, LG, Sony, Acer, BenQ, HP, Changhong, Dell, Panasonic, and TCL.